Lux Performance Tagged to Manage 3rd-Season of SRT Viper Cup Celebrity Program

SRT Works Driver Cindi Lux To Again Lead Effort

ALOHA, Ore., April 6, 2012 –In a week which has seen the public unveiling of the much anticipated 2013 SRT Viper road car, Lux Performance Group, LLC has made it’s own SRT Viper-related news by being named, for the third consecutive season, the official managing team of the SRT Viper Cup presented by Pennzoil Ultra “celebrity/guest” driver program. As has been the case in the two proceeding years, the Aloha, Ore.-based organization will provide expert preparation of the pair of SRT Viper ACR-X race cars. In addition, 12-time, road-racing champion Cindi Lux, also of Aloha, Ore., continues in her acclaimed role as driver coach prior to and during race weekends for the two guest drivers at each of the five weekends of SRT Viper Cup competition.

A nationally recognized racer and 2012 SRT factory driver, Lux has become one of the most sought-after driving coaches in the business. Her expertise with turning amateurs into race car drivers is rooted in her race driving experience, as a private instructor, coach to the “stars” of the Grand Prix of Long Beach Celebrity race as well as lead instructor at Miller Motorsports Park. Since the inception of the SRT Viper Cup in 2010 – then known as the Dodge Viper Cup – the 2011 Lifetime Achievement Award from Oregon Motorsports Museum Association-recipienthas offered her instruction skill to 15 drivers ranging from absolute amateurs to trained media to professional race car drivers. In 2011, the driver lineup included: Andy Bell, Chris Burandt, Ralph Gilles, Jimmy Kite, Frank Lussier, Brian Makse, J.G. Pasterjak and Craig Stanton. Since inception, the Viper Cup celebrity program has helped raise over $125,000 for charity.

Celebrated writer Bruce Levy and professional wrestler/actor/television host Bill Goldberg will be the first guest drivers of the 2012 season when they debut the cars April 13-15 at Road Atlanta.

Lux Performance Group lead engineer and crew chief Fred Lux has used the off-season to prepare the pair of SRT Viper ACR-X race cars for the new season. With a bevy of performance solutions from the SRT and Mopar catalogs, the V10-powered, not-road-legal, race cars have had complete overhauls since their 2011 race season finale. With a focus on safety and speed, the front-engined machines have undergone meticulous rebuilds to ensure each celebrity driver will enjoy peak performance in the highly competitive one-make series.

The 10-race championship will see guest drivers in the two Lux Performance-prepped American supercars at five renowned North America road courses. The season opens on April 14 at Road Atlanta (Braselton, Ga.) with Rounds One and Two. On May 12, Lux Performance Group transports the show to Road America (Elkhart Lake, Wisc.) for the third and fourth races. The tree-lined Virginia International Raceway (Danville, Vir.) will see the fifth and sixth rounds contested on July 7 and 8, respectively. August 25-26, Monticello Motor Club in Monticello N.Y. will host races seven and eight while the season closes at Watkins Glen International (Watkins Glen, N.Y.) on October 20 and 21.

The complete 2012 Dodge Viper Cup season will be featured on the NBC Sports Network – formerly VERSUS - for a third season adding to the prestige of this unique, one-make championship. Please check local listings for broadcast times. News and features from the race weekends can be found at both www.CindiLux.com and www.ViperHeadquarters.com.

Quotes

Cindi Lux:“We are so psyched about being back for our third season of SRT Viper Cup. This guest driver program has been more successful than I ever would have hoped. We’ve had just an awesome lineup of drivers go through these fire-breathing Vipers and this year is setting-up to be our best yet. Fred and all the guys at the shop have these hot rods ready for action and I know we’re going to put on a great show every weekend. I can’t wait to get it going at Road Atlanta.

To have a chance to make this announcement the same week as the unveiling of the 2012 SRT Viper for the street is a very proud moment for us. We’re just so pleased to be a part of Viper Nation and the great motorsports tradition of the Viper. Our place in the Viper universe is something we take very seriously at Lux Performance Group. We eat, sleep and breathe these cars. Viper venom runs through our veins. We’re looking forward to carrying the SRT, Viper and Viper Cup banner high all across the US this year.”

Ralph Gilles, President and CEO, SRT and Motorsports, Chrysler Group LLC:"Our successful SRT Viper Cup Series celebrity driver program will continue in 2012 by offering Viper ACR-X rides to select media and celebrities for them to experience one of the best factory-built race cars out there. We're lucky to have the Lux Performance Group managed by Cindi Lux back with us to not only safely convey the special message of what it's like to race a Viper, but to expertly provide the best race car and driver instruction possible every weekend."

For more on Cindi Lux, please visit www.CindiLux.com. Learn more about the Dodge Viper Cup at www.ViperHeadquarters.com. Follow Cindi on Twitter at www.Twitter.com/CindiLux and Cindi Lux on Facebook.

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